In 1990, Joseph Launched his photography career in Milan after assisting Albert Watson for a little over three years.

Joseph spent five years in Europe building his portfolio, He shot main fashion, covers & campaigns for Brit GQ – Brit Esquire – YOU Magazine – Brit Marie Claire – Brit Grazia – M & S – Dorothy Perkins – Top Shop – Ravel Shoes – Clarks Shoes – NEXT Directory – Red Magazine – Easy Living Magazine – Freundin Magazine – Madame Magazine – The Otto Brands – Harrods – Tatler – Brides – Wedding – HELLO – InStyle UK – InStyle Germany – Good Housekeeping – Prima – Donna – Woman & Home – Cosmopolitan – India Hicks Home –

In 1995 – Joe returned to New York City. He continued developing his European clients while adding American brands – Bloomingdales – Macys – Wonder Bra – BELK – Weight Watchers – Carnaval Cruise Lines – The Breakers Hotel Palm Beach – NEST NY – Cosabella Lingerie – Journelle Lingerie – Venus Swimwear – La Vie en Rose Swimwear & Lingerie – People Magazine – Vanity Fair – Crabtree & Evelyn – Meaningful Beauty by Cindy Crawford – Rooms To Go –

In 2023, Joseph, his wife Grace, their six pets and their worldly possessions were flung to the UK. Joseph continues to work for the American clients he’s developed while launching a new adventure in England and Europe.

Based now in Cheshire, Joseph is enjoying country life while poised to drive, hop on a train or board a plane for a brand near you.