Creative direction is what Kalsi loves to do. Coming from a strong retail, graphic design and marketing background, Kalsi has oodles of creative experience which has helped him conceptualise, art direct and deliver numerous, commercially successful campaigns. Most of these have come from working for the clothing brand FatFace, having spent 7 years as their Art Director and 3 years as their Head of Creative.

The diversity Kalsi created at FatFace through his narrative and direction is vast. New collections, re-inventing seasons, constantly evolving the brand and capturing all Menswear, Womenswear and Kids ranges certainly kept him busy, but above all, creatively inspired. He loves to direct every shoot whether lifestyle or studio based, set in Sri Lanka or in Skye, or working to a big or tiny budget – creating a festival from scratch to dyeing old canvas paint sheets for a studio backdrop. His recent projects have taken him into the luxury market, working with renowned brands for Menswear editorials.

Kalsi has worked with some amazing and talented photographers, and videographers. But it takes more than just a good shooter to capture the magic. For each shoot he selects a great cast, stylists and production team to deliver his vision. The end result is born from Kalsi’s ideas and driven forward by his passion, energy, hard work and a meticulous eye for detail. There’s always a fair bit of fun had on the way too. He creates the right vibe and always gets the best results.

Follow his adventures on Instagram @kalsi